Cust

ProductivityGeneral purposeBusiness intelligence

What is Cust?

Cust is an AI-powered platform designed to help Customer Success Managers (CSMs) retain, expand, and recover revenue by offering high-touch experiences for all customers, including SMBs. It uses AI agents to initiate one-to-one conversations, automate customer interactions, and provide actionable insights, enabling businesses to improve Net Revenue Retention (NRR) and reduce churn.

Features

AI agents initiate one-to-one customer conversations

Automates onboarding, feedback collection, and renewals

Provides actionable insights for personalized CX

Executes upsell, cross-sell, and churn recovery playbooks

Segments customers based on conversational insights

Links

Website

Pros and Cons of Cust

Pros

Reduces churn and improves NRR for SMBs

Offers 30% reply rates for personalized conversations

Automates repetitive tasks for CSMs

Provides unique insights to enhance customer experience

Supports high-touch engagement at scale

Cons

Dependent on accurate customer data for AI effectiveness

Requires initial setup and customization

May need manual oversight for complex customer issues

Cust Use Cases

Automate onboarding and activation for new customers

Collect feedback and segment customers for targeted actions

Execute upsell and cross-sell strategies with AI agents

Re-engage dormant customers to recover revenue

Enhance customer experience with personalized interactions

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